Samuel Rodriguez


We Specialize in Artist & Brand Development, Graphic Design, Visual Content Creation, and Long-term Strategy. 

Copy of Copy of Brand Templates (Relaunc


The world moves very slowly, then all at once, and those who are afraid to act get left behind. 

At Visionary Rising, we make sure that no one gets left behind as the future of work is being shaped.  In short, we embolden creators to tell their stories, inclusive of those who are often overlooked, and undervalued.  We help brands understand the power in amplifying diverse voices in order to maximize output and exponentially increase impact. 

Founded in 2016, Visionary Rising Agency (VRA) is a creative house by and for creators, creative-focused companies, and the people who love them.   
Since launching, VRA and its team of strategists have served the needs of over 250+ clients, managed campaigns in 270 countries, and generated 50 Million+ in earned and paid media. 

Founder, Principal + Chief Strategist

latecia johnson is a cultivator of culture + innovator at heart.

In a world constantly consumed by perception-based marketing, LaTecia understands that proximity to greatness doesn’t make one great – only the work does that, and for this purpose, she focuses solely on the work before her and the impact that comes after.  Curious by nature, she is most excited about the opportunity to transform ideas into full-scale endeavors while delivering high impact outcomes that move businesses and brands forward. One idea at a time.  

Over the course of the last decade, the ambitious entrepreneur has expanded her focus to capturing unique moments that bring value to communities of color and prioritize the creator’s perspective. With a professional career that includes stints at Apple, Microsoft, Nielsen Media, and more, the corporate world has taken notice.  In 2020, as an addendum to an already robust skillset, LaTecia, a Founder Gym (2018) & Y Combinator (2019) alum, completed certifications in Global Transformation and Digital Strategy at Harvard University and Cornell, respectively. 

latecia@visionaryrising. co

Ashley "Nala" Willams

Vice President, Strategic Development

Nala is a creative powerhouse.

Navigating the crossroads of art, museums, and entrepreneurship, Ashley flexes her creativity by leveraging a dynamic set of skills honed through direct experience. Whether it's developing a strategy, platform, or production, Ashley is committed to expanding quality ideas into valuable experiences.
For Visionary Rising, this means that in an ever-changing world, Ashley is a scholar in getting things done.

  • Black Twitter Icon

Melissa Pamphille

Vice President, Artist Relations

Melissa is an unstoppable force.

Music, creativity, and the ear of a producer, Melissa focuses her immense passions on the total production of songs & identifying artists who are unconventionally talented. As Head of Artist Relations, Melissa ensures artists, labels, and brands on the music track have what they need to be successful. That means crafting relationships and building dynamic content that transcends the music.

Jordan Hudson

Associate Manager + Artist Relations

Jordan is a musical genius.

Jordan is soft-spoken but deeply focused, possessing the unique ability to step into a new space and completely encompass the moment.  In a digital age, this is done by keeping his pulse to emerging trends, curating playlists, and growing the footprint of the agency by connecting with artists, managers, and labels to create comprehensive campaigns and activations for artists.

Diamond Hawkins, MBA

Creative Strategist

Diamond is an artistic healer.

Curious, charismatic, and creative, Diamond has an intuitive nature for finding and amplifying stories that aren’t being heard, and a heart for guiding others. 

With experience in event production, creative consulting in the lifestyle, wellness and cultural spaces, makeup artistry and, project management in the technology industry, Diamond’s body of work speaks for itself.  She lends to Visionary Rising her talented professional experience and well-connected personal network, to create a dynamic division aimed at elevating the standards of the beauty industry, and redefining what it means to be young, black, and creative AF.

  • Black Twitter Icon

have the right project for us?  get in touch

Quick Links

Learn More

  • Twitter
  • Instagram
  • YouTube
  • Pinterest

© 2020 Visionary Rising, Inc.