LOFT SESSIONS: ACL
Loft Sessions: ACL, contrived in collaboration with Austin City Limits, is a series of pop-up events taking place during one of Austin's busiest festival weekends, featuring exclusive content, and performances by indie artists with one-of-a-kind activations for brand sponsorships.
Austin City Limits
Creative Brief: A series of invitation-only performances during Austin City Limits, one of Austin's busiest festival weekends.
Production Notes: Multi-platform activations, sponsorship engagement, and a curated list of artists performing for industry insiders and influencers.
Post-Production: Visionary Rising Agency x 1986 Productions
ADDITIONAL SERVICES NOTES
Brand Activations: Heineken, Deep Eddy Vodka, and Uber
Featured Sponsor(s): Apple Music & Beats by Dre
The Visionary Rising team connected the dots for sponsors on ways to create authentic activations for an audience that would be exhausted from events earlier in the day, opting for a laid back open loft themed party reminiscent of famed New York loft parties of the '90s, where everyone was inclusive and everything was exclusive.